Jaguar Land Rover to Offer Fleet of Cars and $25 Million to Lyft As A New Partner
The race to automate the cars and let them steer around has turned out to be more competitive and furious. However, the picture of the leading player in the autonomous technology still appears to be blurred. The latest trend adopted by the autonomous car maker and technology giants is to partner with the expertise that can reliably contribute in the autonomous vehicle development procedure.
The addition of investing partners in Lyft has boosted opportunities on the global platform. Lyft recently bagged a huge funding of $600 Million in a funding round, in which $25 Million came from the account of Jaguar Land Rover through InMotion—a subsidiary of Jaguar for mobility services.
The investment of the auto giant isn’t limited to monetary funding, it is beyond that. Jaguar will be providing a fleet of its vehicles to Lyft as a part of the tie-up as well as it will work with the ride-hailing company to test the autonomous vehicle.
This partnership of Lyft and Jaguar Land Rover is probably a high-profile partnership after the news of trending collaboration with players like Waymo and Nutonomy. The collaboration will make a way towards the development and testing of InMotion’s mobility services and autonomous vehicles with an assistance of Lyft’s platform.
Lyft’s capability to swiftly fetch loads of cohorts in the car manufacturer space, particularly in the region of autonomy, may have a linked to competitor Uber’s ongoing troubles, which now also comprise escalating calls to step back from leadership role for CEO Travis Kalanick, at least for time being. Lyft is pretty much focused on looking to partner on autonomy, instead of practicing on its own tech, which is totally opposite in the case of Uber’s current approach.
While on the other hand, Uber too, is leading towards the same direction. It has also partnered with some automakers and ride-hailing service providers to utilize the platform for mobility services. Both the tech giants, Uber and Lyft, believe in working as a layer that bridges these future-based services and riders. And in terms of automakers, the intention is to hand over the most complex and challenging part of the development to the expert and experienced automakers rather than developing that part of tech by themselves.
The fleet condition in the deal is also motivating and implies that the corporation among the two might engage more strategic cooperative service contributions ahead of the dawn of commercial autonomous technology.